Phoebe was founded in 2020 by East London born Phoebe Parry; after a conversation with her late father about the price of polyester, the way in which she thought about the garment industry changed. 

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Inspired by cult pieces that have stood the test of time through the decades of fashion, phoebe has begun their journey through thoughtful design and meticulous manufacturing processes. ''We have created a luxury collection that has the environment and people at it's core but has in no way compromised on style or quality.'' - Phoebe 

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Phoebe offers classic made-to-order wardrobe staples for the modern woman who wants effortless, timeless fashion but also loves a statement piece.